McGruff the Crime Dog Celebrates 25 Years of Taking a Bite Out of Crime
For 25 years, the trench coat-wearing McGruff the Crime Dog® has spoken to adults, teens and children on a variety of crime prevention topics including bullying, protecting homes against burglary and stopping school violence. First introduced to the nation in 1980, McGruff is widely recognized as the nation’s crime prevention icon and a symbol for protecting America’s neighborhoods. Before McGruff, most Americans felt that it was solely the responsibility of law enforcement to prevent crime.

Today, with the help of this campaign and more than $1.3 billion in donated media, more than three out of four Americans believe that they can personally do things to reduce crime. McGruff is as relevant today as he ever was, and as a partner to local crime prevention programs in communities throughout the country, adults and children continue to respond to his important messages.